Monday, April 28, 2008

Raines: Media Analysis

Roseanne and Male Oppression
The TV show Roseanne was a popular sitcom during the 80’s and 90’s. The show featured a blue-collar family, the Connors, living in a small town in Illinois. This particular analysis will focus on the relationships of the following couples: Roseanne and Dan, Becky and Mark, and Jackie and Fred. For the purpose of this paper, I have chosen to focus on the episode entitled “Girl Talk” from season seven in which Becky and Mark experience sexual problems. Feminists believe that sex and gender are two completely separate things and that one’s sex should not define one’s gender and how he or she acts in society. In the episode, the men acknowledge the fact that there are definite gender roles. They attempt to blur these roles by talking about their emotions and relationships as their wives had previously suggested in the episode. However, they eventually realize that this makes them feel uncomfortable and that they are better off in the comfort zones of masculinity. While the sitcom Roseanne portrays characters that are content fulfilling traditional gender roles, this paper will argue that Roseanne is actually an example of society’s emphasis on the need for men to display masculinity and that this is ultimately oppressive. In society, we punish or reward a human being based on how well he or she performs his or her gender role. The biggest assumption the show makes is that gender roles, particularly those of men, are necessary. We see this through their traditional occupations, their differing ideas of sex, and most of all, their unlike ways of communication.
The first assumption we see, not only in this particular episode, is that men and women fulfill different occupations based on their sex roles. “Most dangerous workplaces conflate stereotypical masculine traits (being brave, tough, and strong, for example) and competence,” says Gilbert in her article on “Manly Men, Oil Platforms, and Breaking Stereotypes” (Gilbert). The women on the show perform traditionally female oriented jobs involving cooking and cleaning, while the men perform more dangerous male oriented jobs involving hard labor and getting their hands dirty. While Becky is still a student in this episode, both Jackie and Roseanne work as waitresses at a local diner called The Lunch Box. All three of their husbands work for the city of Lanford as mechanics on school busses. The only other fellow employee we see at The Lunch Box is a homosexual man named Leon. The gender roles are so defined that the only man not performing a macho job is homosexual. Though the men are certainly no less capable than their wives of performing these “feminine” jobs, the men feel they must put themselves into a position that they feel confirms their manhood. This is ultimately oppressive.
Another assumption we see is that real men want sex more than women. Josey Vogels, a sex columnist and author of several books says “given our culture's belief that men want it anytime, all the time, I suspect it would be much harder for a man to admit he didn't want it. Men [and women] are conditioned to think that any way a guy can get laid is a score -- the old 'she can seduce me anytime' bravado” (Hanes). When Jackie first tells Roseanne about how Becky and Mark are having sex issues, she responds by automatically assuming Becky is the “shutting Mark down.” Once she finds out that Mark is actually the one uninterested in sex, she responds “Poor Becky! Now she is going to have to teach him to talk!” (“Girl Talk”). Though she was probably trying to be humorous, she implies that if Mark cannot perform to society’s standards sexually, than he cannot perform to any of society’s standards of manliness, even the ability to talk. When he finds out that everyone, especially his male friends, knows about the issue, he immediately becomes angry and resorts to the manly act of “punching a truck.” Mark’s entire sense of self comes from his sexual performance, and we can see how the stereotype that men are always up for sex is actually oppressive to him. Another example we see is between Roseanne and Dan. After Roseanne tells her girlfriends about something personal that happened between them in the bedroom, he tries to come up with something to make her understand why this bothers him. “What if I told everybody that you’re not interested in sex lately?” he asks. She says: “Well yeah why don’t you go tell everybody that your wife turns you down for sex all the time, that really embarrasses ME.” Dan responds with a defeated “this sucks” (“Girl Talk”). He is in a situation where he is either unmanly because he is the one who does not want sex, or he is unmanly because his wife is refusing him sex. This double bind is certainly oppressive.
The third and most obvious assumption seen in this episode of Roseanne is that it is considered “un-manly” to have discussions of the same depth that women do. In his report “Silent and Sick” Germain Dulac says Despite our post-feminist era, the majority of men are still taught to bottle up their feelings and maintain an illusion of strength…Women have far fewer reservations about relating how they feel”(Desjardins) and in her article on “Manly Men, Oil Platforms, and Breaking Stereotypes” Sarah Jane Gilbert says “presenting oneself as emotionally detached, unshakable, and fearless was crucial for demonstrating both masculinity and competence” (Gilbert). When Roseanne asks Dan to talk to Mark about his problems in the bedroom he says: “Men don’t talk to each other about this kind of stuff!” She responds with, “I thought you and Mark were good friends! You men, you say you have all these friendships but all you have is just another hairy person to eat chips and itch with!” (“Girl Talk). Later, Fred asks the men “do you ever think we spend too much time talking about sports and stuff? We never talk about our relationships.” The rest of the men try to avoid the subject awkwardly by cracking jokes. He continues to say, “I’m serious. Maybe we should open up a little. It wouldn’t hurt us to talk about personal things that really matter… we’ve all got marital issues like love, money, and sex… maybe we should talk more about this kind of stuff.” Dan responds with “WRONG! We’re guys! When we talk about sex there should be bragging, dirty jokes, and the occasional limerick, that’s it!” (“Girl Talk”). As feminists, we must look into the reasons men feel this way. A huge reason they are bothered when they attempt to communicate on the level their wives do is because of the pressure society places upon them to “be a man.” The act of discussing their feelings is clearly feminine, and doing anything feminine clearly makes them “gay”. For this very reason, men feel they cannot openly discuss things of importance, especially involving their feelings for one another. “The gay liberation movement clarified men's sexual concepts, bringing into question men's inability to displace affection openly and also pointing out fallacies in relevant stereotypes of male homosexuality,” says Karen Taylor in her book Transcending Boundaries. (Taylor).
Through this analysis I have found that Roseanne does indeed contain anti-feminist principles. The occupations, sexual ideals, and ways of communication among characters show us that the need to fulfill stereotypical gender roles is indeed oppressive to everyone, particularly me. This show presents the assumption that these gender roles are necessary to keep peace and order in the every day life of the Connors. However, from a feminist point of view, we now know that these gender roles are the very things oppressing them.

Doyle:Media Analysis

Kelly doyle
Nip/Tuck: Carving with an Anti-Feminist Agenda?

“Fix your skin, they seem to say, and you'll fix your spirit” (Gilbert). Nip/Tuck, a popular television series about plastic surgeons, managed to raise ratings as well as eyebrows over the ongoing three season series. While some critics praise the edgy promiscuous nature of the show, many others condemn it for the mixed messages that young audiences might receive. One of the major criticisms is that the show fails to explicitly declare the dangers of casual plastic surgery and that America’s youth might begin to believe that plastic surgery is the only way to achieve popularity and happiness. Despite its weak satirical attempts to suggest that plastic surgery may not always be the way to go, it enforces the anti-feminist ideal that outward beauty is the only way to happiness. The show enforces this idea in two ways: that these surgeons force their notions about beauty onto their girlfriends, lovers, or wives, and secondly, they use their idea of beauty as a weapon against woman they are intimate with, which creates a fervent desire for plastic surgery. The main characters Sean McNamara and Christian Troy center their lives around their careers and the idea that beauty and youth bring wealth and happiness. In order to ensure their air of accomplishment and perfection, Troy and McNamara attempt to surround themselves with attractive women. Christian habitually has intercourse with younger women in order to emphasize his affixation with youth and beauty. “ ‘I don’t want to be pretty,’ the aspiring model whom Christian lured from bed to the operating room whispers pleadingly, ‘I want to be perfect.’ He dumps her before the stitches come out” (Stanley). Christian repeatedly lures women into bed with him by complimenting their looks. In season three, Christian tells a woman buying mascara in a drug store, “sweetie, don’t give into Covergirl. Your natural beauty can only be damaged with that overpriced goop” (Nip/Tuck). These types of comments give these women a false sense of security while feeling especially gorgeous because a plastic surgeon believes that they are naturally beautiful. Another example surfaces when Sean McNamara’s wife “contemplates breast implants to rekindle their marriage” (Stanley). Throughout the series, Sean’s wife (Julia) sporadically becomes insecure with their marriage blaming her old age as the reason why her husband is cheating on her and losing sexual interest. The fact that Sean is a plastic surgeon most certainly plays into why she feels the need to constantly reinvent and improve her physical appearance. However while she spends her time exercising and attempting to perfect her body, Sean is out cheating on Julia with a younger chiropractor. This leads to Julia becoming more devastated and loses more and more self esteem. Another episode in season three shows Christian and Sean prepping for surgery when Sean declares, “God. Sometimes I wish I were single” (Nip/Tuck). Christian replies, “Remember for every beautiful girl, there’s a man who is tired of screwing her” (Nip/Tuck). This selfish and shallow statement proves that these men force their idea of beauty upon their partners in order to pressure their significant other into pursuing perfection. However, this goal immediately backfires on these women because the surgeons are never satisfied with their efforts. This agenda is most certainly anti-feminist because it reinforces the idea that women are only valuable if they are attractive according to society’s standards. Furthermore, it pressures women to believe that their worth is determined by whether or not the opposite sex finds them to be attractive. These methods are how Dr. McNamara and Dr. Troy successfully manipulate women into thinking that they are below average and always feel the need for self-improvement. Another anti-feminist aspect to Nip/Tuck is that the surgeons try to recruit patients by hitting on them and slyly telling them insignificant flaws they have on their bodies. “[Christian] preys upon beautiful women, sleeping with them and then convincing them to get expensive and unnecessary surgery” (Menon). After intimacy in bed together, he attacks them at their most vulnerable moment. There are several instances where Christian will seduce a woman solely for the purpose of attracting more clientele and bringing profits to the office. He feeds on their insecurities to make them believe in his accusations of their imperfections. They are blinded by the subconscious desire to be accepted especially by a male. This fuels the patriarchal system and encourages women to berate themselves to the point of going under the knife. They desire to feel accepted and society defines this acceptance for females as having external, artificial beauty. One example in season two is when Christian tells an older female that is lying in bed with him, “You have an amazing body for a woman your age. But if I may offer my professional advice, your ass could look half your age with my help” (Nip/Tuck). Later that morning, she followed Christian to the operating room. Stanley criticizes this show saying, “Most of their patients are beautiful, neurotically insecure women who need hobbies, not larger breasts or smaller noses”.
Similarly, this aspect of the program proves to be anti-feminist as well because it goes against feminist ideals that men are not the key to success, happiness, or fulfillment. This relates back Naomi Wolf’s “The Beauty Myth” which defines and criticizes society’s impossible standards for beauty. Wolf writes, “In assigning value to women in a vertical hierarchy according to a culturally imposed physical standard, it is an expression of power relations in which women must unnaturally compete for resources that men have appropriated for themselves” (121). This idea suggests that women are generally conditioned by a patriarchal society that approval of men is necessary for accomplishment and happiness, and it encourages them to actively pursue men because age will catch up to them and there are only so many good men out there to choose from. Christian and Sean play a part of this patriarchal system by creating an illusion of trust and ensuring false security in women they interact with in order to nudge them into the operating room. Every consultation begins with either doctor asking the patient, “Tell me what you don’t like about yourself” (Nip/Tuck). This immediately triggers insecurities in their patients which ultimately leads to more money for the office.
Sean and Christian’s characters both participate in a television series that degrade women and devalue beauty by defining it solely on outward appearance. Although the producers claim to integrate satire on society’s harsh standards of beauty in the series, the show fails to blatantly criticize these “norms” and instead embeds “the beauty myth” deeper into the minds of America’s youth.
I believe a critical analysis of this television series is important because so many young women are coerced into thinking that plastic surgery can boost self esteem and make them happy. The theme song to the series features the lyrics, “Make me beautiful. A perfect face… A perfect life” (Nip/Tuck) which suggest that plastic surgery leads to perfection and fulfillment. Seeing these gorgeous women on television may inspire them to invest in having work done which may only lead to a skewed perception of confidence and beauty. I believe that young women need realistic images of average women so they are not seduced into ideas of perfection that are unattainable.

A Feminist Prospective on Command & Conquer: Red Alert

Viewed with contention by feminists since their widespread popularity of the late 80s, video games have gained a reputation as a bastion of sexism and patriarchal values for the greater part of two decades. Thanks to games such as Grand Theft Auto and Tomb Raider, women have consistently been devalued and sexualized by video game designers. Feminists take great offense to the constant sexualization of women and the misrepresentation and lack of female characters with in the world of video games. Although there is a veritable sea of anti-feminist games on the market today, some games have portrayed women as professional, highly capable, strong women. In this essay, I will argue that Command & Conquer: Red Alert portrays women in a largely feminist manner, whether it was the overt intent of the designers or not.
Command & Conquer: Red Alert is a real time strategy game that was released in 1996. Although the game is nearly twelve years old, its legacy lives on as arguably the most popular RTS ever created. Red Alert was the prequel to the original Command & Conquer, a game in which one builds bases and commands armies to destroy their enemies. Red Alert follows this prerogative and the entire game is played from the perspective of a gender-ambiguous commander of either the Allies or the Soviets in a view above the battlefield. Feminists should note that there is only one female unit in actual game-play; all other units have masculine voices.

Female characters are central to the game’s storyline, which is presented through two different campaigns (Allied and Soviet) as short films interspersed between actual game-play. The game takes place in an alternate 1950s timeline accidentally created when Albert Einstein tries to prevent the Second World War by eliminating Adolph Hitler from the timeline. This causes unseen consequences which result in an aggressive Soviet Union invading Western Europe. Depending on which campaign the player chooses the storyline changes as the player continues along either campaign. Unlike most games where women are portrayed as weak or over-sexualized (or not at all in some cases) (Dill 116), Red Alert features women who are in positions of power. During the Soviet campaign, Nadia, the Chief of Stalin’s NKVD is the player’s direct superior and the most cunning of all the Soviets portrayed in the game. She is personally responsible for the deaths of her rival in the game, General Gridenko. The mere fact that Nadia is head of the Secret Police is a statement on her competence and the fact that she is Stalin’s most trusted advisor makes her one of the most powerful players in the Soviet hierarchy. She is also Stalin’s mistress, and although this relationship is not played on in-game, it is hinted that she is his mistress out of fear as she kills Stalin in the final cutscene. Although she is thought to be Stalin’s mistress, she is never represented in a way that could be interpreted as sexual; she is always seen in uniform and never seems to have the red, pouting lips of contemporary feminine heroes such as Lara Croft. She openly breaches the gender divide because she is a strong feminist female character in a traditionally male genre. By creating this character, the developers have created a strong character who is both attractive to male and female players (Cassell 29).

Tanya Adams is the only other woman in Red Alert, and although she is portrayed as a commando, her appearance can be likened more to Lara Croft rather than Nadia. Like Lara, Tanya, although a “Special Forces Commando,” wears a form fitting tee-shirt and carries dual pistols. Unlike Lara, however, Tanya wears combat boots and combat fatigues, yet it still could be argued that she represents the sexual fetish of “Chicks with Guns.” However, despite Tanya’s sexualized appearance, she is the Allies’ best commando and is spoken highly of by her male counterparts. A strong woman, Tanya is even seen overcoming her Soviet interrogator when she is captured (and subsequently rescued by the player). However, despite the obvious assumption that Tanya is a strong woman, it is interesting to note that when she can be commanded on the field not only is she the only unit with a female voice but she shouts “Shake it, Baby!”, a quote and homage to Duke Nukem, one of the most well known anti-feminist titles. Duke Nukem says the line himself when he enters a strip-club to one of the dancers (Richard 283).

Red Alert cannot itself be considered a feminist media because of the nature of the game itself as a wargame that rewards violence. Some have even claimed that it encourages a disregard for life because of its very nature (Dill 123). Its role as a wargame places it as a masculine game: part of the “norm” in gaming. Its nature of exploring the map and destroying the enemy places it within the typical boy’s play; Henry Jenkins in his essay on gender calls this part of the essential parts of masculine play. He asserts that masculinity, since the 19th Century has consistently placed an emphasis on violence and the nature of exploring (Jenkins 189). It is so deeply entrenched in a male gendered role that when a player encounters a female player online, he is often surprised. This could be because public leisure spaces (such as the internet and online game lobbies) have traditionally been claimed to be highly gendered as masculine, placing constraints on any female players (Bryce 195).

Although Command & Conquer: Red Alert was definitely not designed to be a gender neutral game or meant to appease the feminists, one can still find feminist strengths throughout the women portrayed in this game. The fact that women were featured in this game is unusual for the time period when it was rare for women to be included at all. Because it places women in positions of power, and portrays them as powerful, strong women who are able to hold their own against their male counterparts, Red Alert shows it’s relatively few women in a mostly positive, feminist light. Although Tanya can be seen as sexualized, she is still the most able unit in the game and a strong woman throughout the cutscenes. The Soviet Nadia definitely embodies feminist ideals as she ascends up the power structure in Red Alert. Although the game is without doubt constructed for the masculine mindset, the feminist characters in this game change the storyline from a standard masculine driven story to a more progressive incorporating powerful women.

Cook: Media Analysis

Katie Cook
Women Studies
Kristen McCaullif
April 28, 2008

A Shot at the Sex Positive with Tila Tequila: A New Third Wave Development

Today’s media outlets are full of reality dating shows of people hoping to find love. Every show appeared the same with a man choosing between many women or a women searching for the perfect man. It was not until VH1 aired “A Shot at Love with Tila Tequila” that this homogeneous trend was broken. Tila Tequila, a stripper and former Playboy model, was looking for love outside of these heterosexual expectations. On national television, Tila announced that she was bisexual and would be looking for love in a group of sixteen straight men and sixteen lesbian women. In this paper, I will argue that “A Shot at Love with Tila Tequila” offers to media consumers the theory of sex-positive feminism and an optimistic outlook on the third wave. I will also analyze the homophobia and intolerance that is felt toward the people living outside of the heterosexual “norm.” In particular, I will use the reactions of the men on the show toward the women to demonstrate this blatant homophobia.
The third wave of feminism is completely unique from the first two waves. Beginning in the 1980s and gaining its name in the 1990s, the third wave works to address issues related to racism, economic classes, and gender binaries. “A Shot at Love” addresses the issue of gender binaries. Women are no longer forced to hide their sexuality, but it can be used as a tool for feminism (Bronstein 784). “A Shot at Love with Tila Tequila” depicts women that are flaunting every aspect of their bodies. Not only are these women acting in an explicit sexual manner, they are all lesbians or bisexuals. These women are bringing the idea of sex-positive feminism to the forefront of the media whether it is by dancing on poles or dressing extremely provocatively. Sex-positive feminism can be defined as “a simple but radical affirmation that we each grow our own passions on a different medium, that instead of having two or three or even half a dozen sexual orientations, we should be thinking in terms of millions” (Queen XVII). In a society that is attempting to eliminate sexual deviances, it is refreshing to see these women openly displaying their sexual orientation. The key to understanding the sex-positive is accepting the differences while attempting to stop destroying them (Queen XVIII). In my eyes, sex positive feminism is being in control of every aspect of oneself. It is being able to choose a partner, or multiple partners, of any sex without being judged. It all comes down to being the master of one’s own body.
In “A Shot at Love with Tila Tequila,” spotting the pro-sexuality activity is quite simple. Throughout the show, Tila often held competitions between the men and the women. The winner gained a reward while the loser was “punished.” In episode four of the series, appropriately titled Heaven and Hell, the women won the competition; when asked if they wanted to join Tila in Heaven or Hell, they chose Heaven. The boys, as their punishment, were sent to Hell. Scantily clad Tila greeted the boys and proceeded to lead them to Hell. In the room titled Hell was stripper poles, cages, sex toys, and handcuffs. Tila took control of the boys and made them do whatever she wanted. Locking some of them in cages and whipping others, she made her dominion over them and her immense sexuality quite obvious. Tila is displaying the different approach that third wavers have on issues of sexuality and bodily aesthetics that can be considered feminist resistance. In the Guardian, a newspaper centered in London, Kira Cochrane wrote, “The wider third wave project of reclaiming and embracing female sexuality, after generations in which women weren’t allowed to admit to any sexual feelings or interest at all, has been a genuinely positive progression” (3). She is defying the “man-hating” view of the second wave and indulging in empowering activities supported by the third wave. These empowering deeds are considered “frivolous activities that make you feel good” (Bronstein 795). In Jane Sexes It Up, Jane writes about bringing sexuality and feminism together. She believes that women should not have to give up feminism to feel good about sex; and sex should not be forsaken in order to be called a feminist. Tila is showing women through her show that it is not necessary to forgo sexual activity. Women should understand that the third wave is all encompassing. Third wavers are more likely to identify as lesbians, bisexuals, transgender, or regular women that are empowered by their sexual actions. Participants in the third wave relinquish the need to see things in a distinct light; their thoughts reside outside of binaries (Bronstein 784). In an interview with the Toronto Sun, a newspaper that branches from Sun Media, Tila Tequila stated, “It’s kind of refreshing to go back and forth” (Ward 1). In essence, this “refreshing” feeling can be what the third wave is working toward.
Seemingly trivial at first glance, I would argue that Tila Tequila’s fashion in the show sets a trend for third wave feminism. Third wavers are seen as being more concerned with appearances; and it has been said that they are more approachable than those women of the second wave. These women are more open to being beautiful and can talk about a feminist agenda while still wearing make up and high heels. In fact, this concept of beauty makes feminism more acceptable in media outlets. One certain case study analyzes the depiction of second wave feminist versus third wave feminist in the media. Second wavers were often depicted as “social deviants and axe-carrying man haters” while the third wavers were referred to as “cutting edge, diverse, and media-friendly.” With the media on the side of feminists, it is simpler to relay an agenda to the masses. People are more likely to listen to the words of a “powerful” woman rather than a “loony” (Bronstein 790). In Shot of Love, the media carefully notes the way Tila dresses. Her risqué and revealing outfits convey her sexuality before she even speaks. Throughout the show, her clothes were constantly referred to by her potential “lovers”, and the camera often focused on them. It was a regularity to see Tila walking down the mansions seemingly endless staircase in stilettos and an animal print outfit while the focus was directly on Tila or the men and women gazing at her in awe. Due to the fact that “A Shot at Love” is yet another reality dating show (with a slight twist), many viewers did not tune in for the plot line. Tila’s witty personality and sexy persona inevitably attracted much attention.
Although I feel that Shot at Love is a progressive show as it is helping the acceptance of alternatives to the gender binary, it also shows the homophobia that is still existent in the world today. To say that post-feminism has arrived is not accurate due to the third wave fight for a more diverse group than women. When VH1 first approached Tila with the idea of “A Shot at Love,” Tila was torn. The Toronto Sun reported that even though Tila had known she was bisexual from a very young age, exhibiting her sexual preferences on television was not something that sounded appealing. She only agreed to do the show after she realized that it was a first (Ward 1). If homophobia no longer existed and people were not judged based on their personal choices, the decision to do the show would have been less complex.
The homophobia was also clearly visible from the men on “A Shot at Love.” When Tila first announced that she was a bisexual to the men and women, a shocked look was embedded on every man’s face. The men constantly made remarks about how Tila was not truly a bisexual; she just had not been with a “real” man. They also made what they thought were brilliant comments analyzing how the lesbian women were just suffering from “penis envy.” Even past this show, being referred to as a lesbian carries negative connotations. When said in this negative fashion, lesbian is a title that can make a person feel completely outside of societal acceptance. Because these women choose not to be intimate with men, they must hate all men. A woman choosing to try to survive without a man must have something wrong with her, or so it seems from a homophobic perspective (Pharr 416). Unfortunately, as Pharr points out in her book, the label lesbian affects all women, not just those who identify as lesbian. It can be used to describe women who are independent and living fully without necessarily needing a man to support them. Making women conform to a traditional role is something that the title lesbian attempts to do. Tila’s decision to admit her bisexuality and the other women’s choices to show they were lesbians could have a negative impact on their life. Society, because of homophobia, punishes these women in many different realms. Some have fear of finding a job or are ostracized from their family (Pharr 418). Even though Tila did not suffer from this, she addressed this fear of losing her family by saying, “I’ve always been very open, but I didn’t tell my parents until recently. They ended up being very supportive” (Ward 1). The bottom line is that no societal structures foster the idea of homosexuality. Instead they do the opposite and promote homophobia. There is no where these women can go to be free from negative comments. Those identifying as lesbian lose credibility and respect. They are rejected by the very community in which they reside (Pharr 419). It was a bold move for Tila Tequila and the sixteen lesbian women to reveal their true selves on “A Shot at Love.” They risked everything, as they do every day of their life, when they admit they are lesbian.
Overall, “A Shot at Love” is just another reality dating show for a women looking in the wrong place to find someone to love. I do not believe that this show was intended to have third wave themes, but it thoroughly depicts third wave ideals of sex positive feminism and the deliberate homophobia affecting America. With “A Shot at Love” heading into a second season, it is possible that culture is beginning to accept the concept of sexual orientation being fluid. It does not have to be a static feeling, and Tila Tequila shows this. She was looking for love in both men and women; however, she began to see them not as men and women, but just as people, free from the defining characteristic of sex. If the world could see people without identifying them as women or men, an extreme progression would be made. Although it seems we are far from this goal right now, Tila
Tequila is proof that it can be done. Society’s acceptance of “A Shot at Love” shows that they can accept this fluidity. Positive steps forward in the media with shows such as “A Shot at Love” are just what America needs to break through homophobia and continue living in the sphere of sex positive, third wave feminism. After this is achieved, we will be closer to saying that the world is in a state of post-feminism.

Ashley Dupre': Media Analysis

Ashley Dupre'

Kristen McCauliff

Women's Studies 2010

April 20, 2008

Rock of Love?

Today's media is consumed with gossip, pointless reality shows, and distorted stereo types. Unfortunately, most of America is guilty of indulging in this type of entertainment. Society has made it acceptable and almost a priority to have television shows, especially reality shows, portray women as promiscuous, wild, party girls. However, throughout history women have endeavored to create a society that accepts a sexually positive woman, who is not afraid or ashamed to claim sexual pleasure, to drink in public, or stand up for themselves. But has the media gone too far? Has the world of entertainment created a stereotype that destroys instead of build up their character? I consider the VH1 hit reality show Rock of Love, to be a perfect example of this argument. Though the sex positive ideas in Rock of Love may present the idea that it represents feminist qualities. This paper will argue that Rock of Love is indeed navigating away from what feminist are striving for by objectifying women, making women fit a stereotypical idea of dependence on a man, and supporting the world's distortion of beauty.

Today's feminist and I have similar views on current media. Women's morals, dignity and pride have been harshly altered over the last century. Women's attempt to be confident, equal to man, and sexually free and shameless has punished their sex. Men have taken advantage of this movement; turning it into a show to please their sexual desires and allowing them to continue to tower over women. Anti-feminist ideals and sexism can be seen in practically every sitcom or reality show in the business; “The media love to trot out the idea that feminism is dead, and every so often it will be the cover story in Time or somewhere else. But feminism is as alive as ever”(Pop Goes the Feminist). Most directors would probably deny anti-feminist intentions, but that is the current problem.

Anti-feminism is usually not intentional, because sadly, it is the way society runs. Women in the Feminism movement are usually expressed through the media as psychotic crazies trying to rid the world of the male sex. However, the women that may feel that it is necessary to find a partner, have kids, and a nice house are ridiculed as well at times. Also, any form of sexual liberation or desire in regards to women is taken advantage of. “Somehow I don't think this is what our feminist foremothers had in mind when they set about to liberate women from the patriarchy. Nothing much has changed when women are reduced to sex objects in exchange for T-shirts and trinkets, while men walk away with the cash”(). Beauty and love in entertainment is misleading and quite frankly, mostly fake. We live in a world so entirely consumed with outer appearance and I blame the media, because“our media's stylized construction and portrayal of female beauty [is] problematic. It's bad enough that unattractive people don't appear in movies, on TV or in magazines unless the narrative expressly requires someone unattractive, and sometimes even that isn't enough. I mean, the star of Ugly Betty isn't really ugly”(). Not only does television give the impression that happiness is only found in beauty, but it has created an expected character for women. Women agree to supporting this bold, sexual, attractive persona, because they have been led to believe that it produces happiness and a stable self-esteem. However, this has proven untrue to many intelligent and accomplished women. Not to mention, men do not really respect women for this persona, even though they gravitate towards those qualities. “It's difficult to make the case that women are gaining ground by exercising sexual autonomy when they're essentially being ridiculed by men”(). This idea is exemplified by many aspects of the media, especially youth-oriented television.

VH1's newest hit “reality” series, “Rock of Love” is a mass media catastrophe. A television series centers around a famous rock icon, Brett Michaels, who is the frontman of the well known band “Poison”. According to a tv guide website, Rock of Love with Bret Michaels is now one of VH1's top rated shows. The reality dating series has just topped Sunday night's ratings chart as the number 1 program on all cable shows.”
(http://www.buddytv.com/articles/rock-of-love/rock-of-love-soared-in-ratings-11333.aspx). He is attempting to find “love” through an elimination based competition that encourages the exploitation of women in order to “win his heart”. The challenges the girls must go through in order to “win” this love centers around the standards he has for the women. Michaels' personal relationships with these women are based on sexuality rather than emotional connection. These challenges are based on sexual openness and emotional detachment that the women possess. His challenges are meant to show him whether or not the women will be able to handle his rock star lifestyle and sexual hunger. For example, the girls participate in a mud wrestling match practically naked as Brett watches he comments,“I hope these girls are willing to take a beating for their man” (http://youtube.com/watch?v=EgbqTYjmKts).Michaels and VH1 are proficient in providing everything that the women will need in order to objectify themselves and increase the shows ratings. To stimulate the expected behavior, there is an exponential amount of alcohol, a stripper pole, and the encouragement from Brett. Very quickly, the girls begin to realize that in order to keep Brett interested, they must advertise themselves as promiscuous showcases. One example of this activity is when the girls first arrive at the house. Heather in particular, catches the rock star's attention by taking off her shirt during the photo shoot that is being conducted. Because of this action, Brett then says that he knows that Heather will be one of the women who makes it to the end.(http://www.vh1.com/video/play.jhtml?id=1564511&vid=162073).

Another degrading instance in the house could be during one of the many nights of partying, one night in particular Sam, one of the shyer contestants, begins to pole dance. Brett, who was earlier covered in girls, is immediately drawn to her side (http://www.vh1.com/video/play.jhtml?id=1567161&vid=169058). Throughout the series, Brett continuously bases his attention upon the women's sexual qualities and aspects.

Rock of Love represents the idea that women depend on men. The women in the show ridiculously fight over Brett and humiliate themselves so they can be a rock star's girlfriend. It's mind boggling to me how the women in the show continue to shovel out their emotions to Brett even after he sleeps with several of the girls and physically relates to almost all the girls openly. Whenever a girl is eliminated she is interviewed with tears streaming down her face, as she tries to figure out what she did wrong. She was not sexy enough. Most of the women there eventually do fall in love with Brett, it may not be true love, but emotional attachment is clearly formed. However, I believe that Brett is not on the same level. I think he just needs a new girl to parade around with him as he tours the world and someone to sexually enhance his life. Simone de Beauvoir explains that “for him she is sex-absolute sex, no less. She is defined and differentiated with reference to man and not he with reference to her; she is the incidental as opposed to the essential. He is the subject, he is the absolute- she is the other”(Beauvoir).

Rock of Love almost perfectly represents the media's opinion and qualifications of beauty. To Brett beauty is being thin, wearing as little clothing as possible, and having an open mentality regarding to sex. Just like most television shows this idea of beauty is disfigured. In season one, during the first two episodes, Brett began sending girls home before he had a chance to get to know them, he based to decision on looks alone. Only hours after they arrived, women were eliminated due to not participating in the drinking, dancing, or sleazy attempts to seduce Brett (http://www.vh1.com/video/play.jhtml?id=1564530&vid=162096, http://www.vh1.com/video/play.jhtml?id=1564511&vid=162069).

Although I am claiming that Rock of Love is a sexist, anti-feminist, degrading show, regarding women I know that counter arguments can be represented, but also defended. Yes, the women on the show chose to be there, but women should be able to express their desire for love without being labeled as desperate, loose women. If men are profiting from women demeaning themselves, are the women still in charge? “For starters, it may not be you that needs the extreme makeover. It may be your TV”(Lexis Nexus).























Lowman: Media Analysis

Written and directed by Gary Ross, the renowned 1998 film “Pleasantville” tells a multifaceted story of a television series about a 1950s town that seems content having foundations built on perfection and consistency; however, when two siblings from the nineties embody characters on the show by transportation via a special remote control, they introduce Pleasantville to modern day principles of equality between sexes. The town discovers its unhappiness and its need for change. David, an avid fan of the television series, tries his best to maintain the false sense of contentment during his embodiment of Bud Parker. His sister Jennifer holds a different agenda during her embodiment of Mary Sue Parker. Realizing the repressive nature of the town, Jennifer stirs the winds of change and becomes the catalyst for the transformation of the modest, patriarchic society of Pleasantville into a dynamic, equal-opportunity seeking town. In the process, Jennifer discovers her own strength as a woman and finds she no longer needs a man to define who she is. In this paper, I will address concepts of gender roles and norms, limitations established by a patriarchic society, and female empowerment through “the transformation of women’s roles” in the movie (Taylor 58). Ultimately, “Pleasantville” contains a feminist agenda and portrays the evolution of the female struggle for equality against an oppressive patriarchic society. In this paper, I will illustrate how the use of masculinity represses both women and men in the film, and how the film shows the need for the feminist fight. My argument stresses the need for the continuation of feminist efforts in order to subvert forces of the patriarchic system that desire to confine women and men to pre-determined and socially constructed identities.
To begin, the movie establishes the societal tradition of establishing gender roles and the activities and behaviors appropriate in fulfilling that gender role. The movie opens in the colorful setting of the nineties. The two siblings use a mysterious television remote control that transports them into the conservative 1950s town of Pleasantville, creating juxtaposition between the colorful, free decade of the nineties and the strict, constraining black and white decade of the 1950s. The socially progressive nineties contains color to symbolize the social acceptance of change; thus, the decade transcends the gender roles established by society by identifying more than just black and white binaries. Pleasantville, however, leaves no room for colorful interpretations, progressive interpretations and establishes black and white limitations for the sexes. Betty Parker, the mother of the Bud and Mary Sue, lives within her gender role as wife, mother, child caretaker, and domestic housewife. Society’s black and white rules as to how she should perform her femaleness is clearly defined and overseen by the patriarchic system that governs the town. Her husband George Parker is as much confined as Betty. He is expected to work and earn money to support his family. The patriarch separates him from any association with female designated activities such as cooking and cleaning because “the historical characteristics of manhood [forces] men into participating in the replication of the system constraining them” (Taylor 58). Essentially, Pleasantville remains under this constraining patriarch due to its unwillingness to change or the town’s incapability of recognizing a need for change. The patriarchic society created a definition of what normal is: the nuclear family. Under this family model, the father reigns supreme, establishing his masculine dominance over his wife and children. Again, Pleasantville constrains its people into a false notion of what all families should be, represented by the black and white appearance of Pleasantville. The town leaves no room for any deviation from the decided ideal and through the patriarchic system makes abiding by the nuclear family a moral issue. In doing so, Pleasantville give full power to the patriarchic system: “Morality is an invention of the powerful which the powerful use to maintain their position of power and control” (Konkl).
Soon after arriving to Pleasantville, Jennifer injects the progressive views of the nineties into this black and white world, and for Betty as well as Pleasantville progressives, she represents the straw that broke the camel’s back, the beginning of the feminist revolution. Jennifer introduces sex into Pleasantville, a previously unheard of activity, and young people within the town catch hold of this change in society quickly. Jennifer represents a third wave feminist activist, embracing her sexuality to gain equality within a male-dominant society. Sexual exploration alters the way many people in Pleasantville think and brings color into their black and white world. It represents full assumption of the female voice, and the feeling that they no longer need to submit themselves to men. Jennifer teaches Betty how to masturbate, symbolically representing Betty’s freedom from repression in her marriage to George, her release from masculine oppression. Betty transitions from black and white to color, an indication of her identity’s ability to change and evolve. Within the film, “the use of color [demonstrates] change, diversity, the [loss] of identity and resistance to change” (Parker). Women now believe they have a control over at least one aspect of their lives by choosing who they want to give their affection to. For example, in the original version of “Pleasantville” a girl named Margaret bakes cookies for Whitey; however, after David and Jennifer introduce the idea of change, Margaret chooses to bake cookies for Bud and insists that she baked the cookies for Bud, though David attempts to maintain the original plan. David confronts Jennifer about introducing sex into Pleasantville, stressing that they should not cause change in the town; Jennifer replies, “Maybe it needs to be messed with” (Pleasantville). Indeed Jennifer is correct. Without her spark, men and women would continue to live repressed. The people of Pleasantville respond receptively to the change in society because they do not want to remain confined by a system of living and pre-established identities.
Though being taught that nothing exists beyond Pleasantville, the townspeople question Pleasantville’s boundaries despite as if to ask what lies outside of patriarchy. Women and men feel confined by their expected roles and desire to know change. Leaders of the patriarchy begin to feel threatened by the growing strength of the feminist fight. Similarly, modern society fears the idea of female choice and our ability to think and evaluate, resulting in sexual harassment and unequal pay within the work force. In Pleasantville, the patriarchy attempts to subvert “their women” by concentrating their masculinity into one giant oppressive force; eventually they resort to sexual harassment to degrade women as a means of control. Betty faces a battle of harassment but is protected by a positive masculine force—David. After fighting against the symbolic patriarchy, David gains his own color. He accepts a new identity as a colored person, expressing the fluidity of identity and, more importantly, that change is necessary and inevitable.
At the end of the film, David returns to his real life in the nineties only to find his real mother crying at the kitchen table. She believes she has not lived the normal life, the life with the right car and the right house and in a marriage that does not end in divorce. David comforts his mother, stating, “Mom, there is no way it’s supposed to be” (Pleasantville). His mother fell prey to the assumption of the nuclear family, the family that is essentially false. David clearly destabilizes the notion of any norms established by society’s standards.
Ultimately, we all must ask ourselves “what is normal?” Certainly not a world where identity is controlled by a force beyond the individual, and especially not by one that intends to hinder the growth of individuals throughout their lives. Summarily, the film “Pleasantville” provides an effective case study of power placed in full male control. Such power creates an imbalance and must be counter-acted with a continuous effort by feminists to maintain equality. Further, we must remember that change is an evolution and an inevitable process; therefore, as our identities change, society must be willing to accept the transition from one identification to the next.

In the following clip, Betty refuses to submit to her husband, thus she refuses to deny her evolution.

Chasing Amy: An Admirable Disregard for Societal Norm

You know, I didn't just heed what I was taught, men and women should be together, it's the natural way, that kind of thing. I'm not with you because of what family, society, life tried to instill in me from day one. The way the world is, how seldom it is that you meet that one person who just gets you - it's so rare. My parents didn't really have it. There were no examples set for me in the world of male-female relationships. And to cut oneself off from finding that person, to immediately halve your options by eliminating the possibility of finding that one person within your own gender, that just seemed stupid to me.
Alyssa Jones, the heroine of Chasing Amy, calmly explains this in order to reaffirm her love for her boyfriend, Holden. In this quote, Alyssa exudes that she has always felt that individuals mustn’t falter to societal heteronormativity. In society, there is an accepted standard, and that standard is heterosexuality; anything that falls outside of that social norm is seen as wrong. Alyssa was adamant about not allowing herself to fall under the ideal that a male partner was the only acceptable end goal in life. The particular agenda that Alyssa set for herself, along with other characters dealing with promiscuity, homosexuality, and homophobia are the reason that I have chosen to analyze Kevin Smith’s film, Chasing Amy. In this essay, I aim to establish that Chasing Amy serves as a positive stride for gays and lesbians within a heteronormative culture.
Chasing Amy centers around two freelance comic book writers/best friends, Holden and Banky. A homosexual acquaintance, Hooper, introduces Holden to a fellow comic book writer, Alyssa. Holden immediately falls for Alyssa and strikes up a close relationship with her, only to find out that she is gay. The two eventually begin to date, to Banky’s dismay. Turmoil evolves between Holden and Banky throughout Holden’s relationship with Alyssa. In order to rid his life of Alyssa, Banky warns Holden of Alyssa’s promiscuous past, which eventually leads to their break up. Holden soon realizes what he’s lost, and must learn how to cope with his terrible mistake.
The previous synopsis of the film may serve as a commendable plot outline on the back of a DVD rental box, however the intriguing aspects of Chasing Amy lie much deeper within; and although the main billing for the film may be for that of Holden and Banky, Alyssa serves as the potential catalyst for social change. She has disregarded the standards by which she was raised to abide by. Heterosexuality is right, homosexuality is wrong, women need men, economic stability is achieved through hetero relationships, obtaining a decent man should be considered an accomplishment, and so on. She refused to cater to the idea of compulsory heterosexuality. Alyssa decided that these principles were not all encompassing of her as an individual. Suzanne Pharr states that, “… the two most condemning accusations against a woman meant to ostracize and disempower her were whore and lesbian.” Due to Alyssa’s ideals, from teen-hood to adulthood would bring about these derogatory words against her. However, her devout beliefs in opposing all the “acceptable” societal standards are why Alyssa and Chasing Amy should be revered as a positive influence for strong, empowered women.
The main male protagonist in the film is admirably written as a somewhat open minded, intelligent, liberal character. As Holden falls for Alyssa, knowing that she’s a lesbian, he attempts to gather insight into her philosophies. A scene in which the two discuss Alyssa’s sexuality on a playground immediately displays that although Holden isn’t completely knowledgeable, he’s willing to learn. He makes the mistake of inferring that a lesbian is not able to lose her virginity due to a lack of penile penetration. As Alyssa explains her side of the argument, it is seen that Holden does not view her as an inanimate object, a possession, or even idealized girl who has decided to wage war on societal routine. He merely sees her as a strong, intelligent, funny, talented, empowered female who compliments him as a person and has her own worldly views. Towards the end of the picture, Holden is made aware that, despite being told otherwise, Alyssa has a heterosexual past. She not only had sex with men, but also, at one point, took on multiple partners at time. Holden cannot bare this. Although society deems homosexuality as the “other” and heterosexuality as the “mean”, it is the hetero aspects of Alyssa’s past that he finds to be “queer”. He could do nothing more than to refer to her as “used” and ends their relationship. He comes to realize that it was not specifically the fact that Alyssa had a past, but rather that he had none at all. The incidents were something that he could not understand, and due to that, he couldn’t cope with it. This is a major issue with society as well. When individuals aren’t accustomed to something, such as homosexuality, they deem it as different, and different generally tends to be bad by societal standards. If one were to veer off the path that was set out for them, then that individual would be scrutinized.
A major subplot to the film is the relationship between Banky and Holden. The two grew up together, live together and work together. When Holden strikes up his relationship with Alyssa, tension mounts. Before the relationship between Holden and Alyssa begins, there is a scene in the first half of the film in which Banky and Alyssa swap personal cunnilingus stories that they find to be humorous. It isn’t until after the relationship becomes serious, that Banky begins to “gay bash” Alyssa. It becomes quite clear by the end of the picture that Banky is merely doing this to cope with his own latent homosexuality. “Heterosexism is the set of values and structures that assumes heterosexuality to be the only natural form of sexual and emotional expression, ‘the perceptual screen provided by our patriarchal cultural conditioning’.” (Zimmerman 179) Banky’s homophobic tendencies arise from his own personal issues of dealing with something in which he does not understand and choosing to sustain the “natural form”.
Hooper, the character who introduces Holden and Alyssa, is an African American homosexual. At one point in the film he refers to himself as, “a minority in a minority of a minority.” As a comic book writer attempting to make it in the world of graphic novels, he must present a strong, manly, Black Panther type of visage in order to be accepted as well as succeed in the business world. This is just one of the many societal issues that Chasing Amy calls into check. The idea of portraying yourself as something that you’re not in order to feel as though you could succeed is rarely studied or looked at, just as Alyssa’s particular station is often misinterpreted.
In Monica Kehoe’s forward for Historical, Literary, and Erotic Aspects of Lesbianism, she states, “Women’s sexuality has many facets, that it can be its own source of gratification apart from men, and that, like men’s sexuality, it can be intricately woven into the fabric of their lives and relationships, particularly with other women.” Alyssa never intended to become a “lesbian”. Although the title was not something in which she was embarrassed about, she initially opened the door to women because she felt as though she shouldn’t eliminate all options for love solely because the idea of “man and woman” had been pounded into her head. Paula C. Rodriguez Rust touches on the idea that bisexuality is often misunderstood and not studied because many feel that:
There are only two authentic forms of sexual orientation, that is, heterosexuality and homosexuality. This belief in a sexual dichotomy leads to the conclusion that bisexuality either does not exist at all, or exists only as an unstable hybrid combination of heterosexuality and homosexuality, an intermediate sexual variation, or as a watered down version of homosexuality. (1)
Alyssa initially regarded herself as neither homosexual nor heterosexual. She was merely open. Open to anything that came her way and felt correct. However, the overt pressure and abundance of change that she felt as she ventured into the “gay” world, placed her on the other side of the fence. There was straight and there was gay, there was no gray area, and she either had to belong to one or the other. This idea become blatantly absurd and she eventually was able to place herself back into said gray area.
“The real money is in the dick and fart jokes.” Holden explains as his career motto to Alyssa. Chasing Amy manages to abide by this principle as well, however, it also touches on a great deal of societal issues that needed to be addressed all while being aesthetically pleasing as well as entertaining. This film can alter someone’s perception of society subconsciously. Banky was a homophobe, he couldn’t deal with it, and he lost his best friend. Holden couldn’t deal with Alyssa’s promiscuity, and eventually lost her. These are the lessons that, when seen on film, could deter viewers from making the same sort of mistakes. Chasing Amy serves as a milestone for all those who choose to work against what they are taught as being socially acceptable and opens the door to social change.












WORKS CITED

¨ Pharr, Suzanne. "Homophobia and Sexism." The Differences Among Us: Division and Connections (1988): 416.

¨ Ochs, Robyn. "Bisexuality, Feminism, Men and Me." Sexuality and Relationships (1992): 165.

¨ Zimmerman, Bonnie. "What Has Never Been: An Overview of Lesbian Feminist." Making a Difference: Feminist Literary Criticism 179.

¨ Kehoe, Monica. "Historical, Literary, and Erotic Aspects of Lesbianism." Journals of Homosexuality 1.

¨ Rust, Paula C. Rodriguez, Paula C. Rust, and "Bisexuality in the United States: A Social Science Reader." Criticisms of the Scholarly Literature on Sexuality for its Neglects of Bisexuality 1.